State’s initiative towards making Himachal Self-Reliant
2 min read
One District Three Products Plan – rejuvenate rural economy
July 19, Shimla.
In a first‑of‑its‑kind initiative in the country, the State Government intends to rollout “One District, Three Products” (ODTP) Plan, aimed at revitalising the rural economy by promoting local empowerment and unlocking the commercial potential of indigenous products.
Under this plan, identified three signature products (based on uniqueness & market potential) from each district will be strengthened. This will involve Value Chain Analysis followed by Forward Integration, which will entail smarter branding and packaging, enhance national and international market access, thereby promising higher returns for local manufacturers.
Hon’ble Chief Minister Thakur Sukhvinder Singh Sukhu stated, “Our Government’s vision of making Himachal Pradesh self‑reliant will be realised through this rural-centric initiative. It will play a significant role in revitalising the State’s rural economy. The initiative will be supported through the upcoming new Industrial Policy.”
Hon’ble Industries Minister Sh. Harshwardhan Chauhan added, “Under the able leadership of our Chief Minster, the state government plan to resurrect rural economy by strengthening district‑level products, while creating sustainable livelihoods and providing an appropriate market platform for these unique products.”
A wide basket of products from agriculture, horticulture, handlooms, and handicrafts will be covered, including turmeric, ginger, maize, shawls, spices, Kangra tea, paintings, morel mushrooms, chulli oil, Chamba chappal, Kullu, Kinnaur Shawl, and other items representing the State’s diverse agro‑climatic and cultural landscape.
Principal Secretary (Industries) Smt. M. Sudha Devi shared “ODTP will serve as an important pillar of our Chief Minster’s vision of making State’s inclusive and self-reliant. This initiative represents a strategic shift towards value-added rural industrialisation. By combining value chain development, product standardisation, branding, packaging, and market access interventions, the State Government aims to create sustainable economic opportunities at the grassroots level. Under the RAMP Program implementation, the Industries Department is working towards establishing a comprehensive ecosystem that will enable local producers, artisans, self-help groups and MSMEs to scale up their operations, improve market access.”
Beyond product promotion, ODTP is envisaged as a catalyst for rural entrepreneurship, with a special focus on empowering artisans, women entrepreneurs, self‑help groups, and small producers. By improving supply chains and strengthening market linkages, the initiative aims to enhance competitiveness and increase incomes at the grassroots level. This initiative will transform local specialities into global brands by supporting artisans, farmers, and small enterprises while preserving cultural heritage of the State.
