HCCI Organises Digital Marketing and GeM Portal Awareness Workshop for MSMEs in Paonta Sahib
2 min readPaonta Sahib, June 5: Himachal Chamber of Commerce and Industry (HCCI), Gondpur, Paonta Sahib, organised a one-day awareness workshop on digital marketing, brand building and the Government e-Marketplace (GeM) portal to promote digital empowerment among industries and MSMEs.
The workshop, titled “Marketing and Digital Literacy and Digital Tools for Brand Building”, witnessed participation from 52 representatives of industrial units and MSMEs from the region.
Gurpyara Ram, Member Secretary, Single Window Clearance Agency (SWCA), Paonta Sahib, attended the programme as the chief guest. Addressing participants, he highlighted the importance of adopting digital technologies to expand business opportunities and strengthen competitiveness in the evolving market landscape.
Among the distinguished guests were Satish Goyal, President of HCCI; Bal Mukand Aggarwal, Industrial Promotion Officer, SWCA Paonta Sahib; Kaku Ram, Economic Investigator, SWCA; and Manjeet Kumar, Extension Officer.
During the first technical session, Prof. Pankaj Yadav delivered an expert presentation on digital marketing strategies, social media engagement, online brand development, customer outreach and the effective use of digital tools for business growth.
The second session was led by Anurag Prateek, who provided detailed insights into the GeM portal, including vendor registration, product listing, participation in government procurement processes and business opportunities available for MSMEs.
The workshop was coordinated by Matwar Thakur, Consultant, SWCA Paonta Sahib. Amit Chandra, Assistant Consultant, RAMP, District Industries Centre (DIC), Nahan, and Kuldeep from Smart MSME also guided participants during the programme.
Participants interacted with experts, sought solutions to business-related queries and described the workshop as highly informative and beneficial for enhancing their digital capabilities and market reach.
