Shoolini Univ-ASCI ink pact for partnership

Solan, June 21

In a path-breaking initiative, Shoolini University has signed an agreement with the Advertising Standards Council of India (ASCI) to be an anchor partner of their education academy.

The partnership is a huge step for Shoolini University’s students of Bachelors of Business Management (BBA), Masters of Business Management (MBA), law and journalism to help them getting the best jobs in digital marketing, influencer marketing and advertising.

The Memorandum of Understanding (MoU) in this regard was signed by Shoolini University Vice Chancellor Prof Atul Khosla and Ms Manisha Kapoor, Chief Executive Officer (CEO) who signed the MoU on behalf of the ASCI.

Research focussed Shoolini University has earned several laurels including being ranked number one private university in the country by the prestigious Times Higher Education (THE) World Rankings and scoring a hattrick of remaining among the top 100 universities in the country by the National Institutional Framework Rankings (NIRF) done by Union Education ministry.

ASCI, founded in 1985, is dedicated to the cause of self-regulation in advertising and the protection of consumers’ interests. It has done pioneering work in the history of self-regulation for advertising in India. It is a future-facing initiative that aims to raise the standards of advertising through support and education.

Shoolini University Vice Chancellor Prof Atul Khosla said that the partnership would provide numerous opportunities for the students of the university while contributing to the general awareness about consumer rights and advertising.

ASCI Chief Executive Officer Ms Manisha Kapoor said the mission of the organisation was to enable all stakeholders to have a better understanding of their rights, roles and responsibilities when it comes to advertising. She said ASCI looks into complaints across the media such as Print, TV, Radio, hoardings, SMS, Emailers, Internet/web-site, product packaging, brochures, promotional material and point of sale material etc. ASCI’s role has been acclaimed by various Government bodies.

The ASCI Academy Programme will bring together comprehensive services related to education and research. These will include training programs for students, teachers, industry professionals, and consumers as well as thought leadership studies and research projects on key advertising issues that the industry needs to think about. We have already piloted and launched a few such initiatives which have seen a tremendous response.

Ms Namrata Bachani ASCI Academy Director said the Council was “delighted to onboard Shoolini University as a part of this future-facing initiative. The important task of getting the next generation of advertisers and marketers to deeply understand the area of advertising responsibility is critical. This collaboration can push the needle on responsible advertising for generations to come. Education institutes enjoy close ties with students and faculty and can drive engagement through projects, training, and internships.