Herbalife India signs MoU with Shoolini University on Direct Selling

Solan, December 7

Herbalife India, a premier global health and wellness company, today signed a Memorandum of Understanding (MoU) with Shoolini University to introduce the subject of direct selling as a part of its online MBA and BBA programs.

The MoU provides for reorganizing and restructuring the Center of Excellence for Direct Selling in Academics (CEDSA) at Shoolini University, in collaboration with Herbalife India. With this understanding between the two knowledge partners, the MBA and BBA curriculums at the university will now come in with a specialization in ‘Direct Selling Management’.

The new restructured programs will commence from the next academic session in 2023-2024. The course will be a stepping stone towards familiarizing students with the corporate and entrepreneurial opportunities present in the industry.

Mr Ashish Khosla, Co Founder and President Marketing and Innovation, Shoolini University, said : “I am delighted to announce the formalization of a strategic partnership between Shoolini University and Herbalife International Pvt Ltd India through the signing of this Memorandum of Understanding. The collaboration marks a significant milestone in our commitment to fostering innovation, research, and holistic education. By joining forces with Herbalife, we aim to create a dynamic platform that combines academic expertise with industry insights, offering guidelines for unmatched opportunities of growth and development in the fields of inclusive entrepreneurship, sales, health and wellness.”

Ajay Khanna, SVP and MD, Herbalife India commented on the collaboration, saying, “We are delighted to announce our collaboration with Shoolini University. The signing of the MOU is a testament to our commitment to fostering a deeper understanding of the direct selling industry. The industry is rapidly expanding in India, where the country has risen to the 11th globally. Hence, the demand for a structured program dedicated to direct selling in the MBA curriculum is the need of the hour. This strategic alliance will not only equip the students with the skills and insights they need to excel in this dynamic industry but will also take the direct selling sector in India to new heights. ,

According to a report from World Federation of Direct Selling Association (WFDSA) last year, India has currently moved up to the 11th position in the global ranking for Direct Selling. The industry employs nearly six million people, which has increased significantly over the last couple of years. Despite socio-economic challenges, the sector has emerged resilient with career options for the youth and employing individuals from Tier 2 and 3 cities, including women.

As part of the larger collaboration, Shoolini University with Herbalife India will provide and facilitate the teaching modules to academic organizations willing to introduce Direct Selling as a promising subject to their curriculum.

The direct selling industry offers professionals the chance to pursue full-time career development and entrepreneurship. Skill enhancement is quintessential for growth, as it facilitates professionals to hone their leadership and sales abilities. This collaboration aims to promote the Direct Selling industry in India as a catalyst for employment, economic growth, and entrepreneurship.

Herbalife India signs MoU with Shoolini University in direct selling

Solan, 7 December

Herbalife India, a leading global health and wellness company, today signed a Memorandum of Understanding (MoU) with Shoolini University to introduce the subject of Direct Selling as a part of its online MBA and BBA programmes.

This MoU provides for the reconstitution of the Center of Excellence in Education in Direct Selling (CEDSA) at Shoolini University in collaboration with Herbalife India. With this understanding between both the organizations, MBA and BBA courses in the university will now be offered with specialization in ‘Direct Selling Management’.

The newly reorganized programs will start from the next academic session 2023-2024. This course will be an important step towards introducing students to the corporate and entrepreneurial opportunities that exist in the industry.

Ashish Khosla, Co-Founder and President, Marketing & Innovation, Shoolini University, said: “I am delighted to formally announce a strategic partnership between Shoolini University and Herbalife International Private Limited India through the signing of this MoU. This collaboration is an important milestone in our commitment to promote innovation, research and holistic education. By joining forces with Herbalife, we aim to create a dynamic platform that combines academic expertise with industry insights, providing guidelines for unique opportunities for growth and development in the areas of inclusive entrepreneurship, sales, health and wellness.

Commenting on the collaboration, Ajay Khanna, SVP and MD, Herbalife India, said, “We are delighted to announce our collaboration with Shoolini University. The signing of the MOU is a testament to our commitment to foster a deeper understanding of the direct selling industry. The industry is expanding rapidly in India, where the country has reached 11th position globally. Therefore, the need of the hour is the need for a structured program dedicated to Direct Selling in the MBA curriculum. This strategic alliance will not only equip students with the skills and insights required to excel in this dynamic industry but will also take the direct selling sector in India to new heights. ,

According to a report by the World Federation of Direct Selling Association (WFDSA) last year, India has currently reached 11th position in the global ranking of direct selling. The industry employs approximately six million people, with significant growth over the years. Despite socio-economic challenges, the sector has emerged as resilient with career options for youth and employment to individuals from Tier 2 and 3 cities, including women.

As part of the larger collaboration, Shoolini University along with Herbalife India will provide and facilitate learning modules to academic organizations interested in introducing Direct Selling as a promising subject in their curriculum.

Direct selling offers industry professionals the opportunity to pursue full-time career development and entrepreneurship. Upskilling is essential for growth, as it helps professionals hone their leadership and sales abilities. The objective of this collaboration is to promote the direct selling industry as a catalyst for employment, economic growth and entrepreneurship in India.