Session organised on building career in Marketing and Communication at Shoolini Univ

Solan November 14
The School of Media and Communication at Shoolini University organised an engaging and insightful session titled “Building Your Career in Marketing and Communication for the Tech and AI World.” The session featured Dr Falguni Vasavada, Professor of Marketing and Co-Chair, MDP at MICA, Ahmedabad, as speaker.
Dr Vasavada, a renowned academic and thought leader in marketing, delivered an inspiring address that highlighted how the modern marketing landscape demands a blend of creativity, empathy, and technological awareness. She explained how artificial intelligence and data analytics are reshaping the industry’s strategies for consumer engagement and brand communication.
A key highlight of the session was an interactive ad analysis activity, in which students examined three prominent advertising campaigns from Spotify, Giva, and Tanishq. Through these case studies, Dr Vasavada demonstrated how storytelling, visual strategy, and audience insights are central to crafting impactful advertising in today’s digital environment.
Students were also introduced to emerging marketing research tools, including ethnography and netnography, which enable brands to understand cultural behaviours and digital community dynamics. She emphasised the importance of identifying target audiences, studying generational preferences, and developing meaningful connections across diverse media platforms.
The event concluded with a lively question-and-answer session, where students sought career guidance and discussed the evolving nature of marketing roles in a tech-driven world. Participants described the session as “thought-provoking,” “insightful,” and “an eye-opener” for those aspiring to pursue careers that combine creativity with advanced technology.
Speaking about the initiative, Prof Vipin Pubby, Head, School of Media and Communication, said that such sessions help bridge the gap between academic learning and real-world industry trends. “These engagements ensure that our students remain well-prepared for the fast-changing landscape of marketing and communication in the digital age,” he added.